Thursday, July 12, 2012

Next BizPics shoot: July 22 at Creative Coworking

Portrayed here: Cozeake Nelson (upper, left), Diane Brazen Gordon, Thomas Applegate,
plus Holly Rotman-Zaid (lower, left), Catherine Johns and David Lindgren.

As discussed in a post here from last year, there's at least three good reasons to get a good portrait of yourself made.

• To help maintain or enhance your reputation, having a strong, smart online presence is important. If you are using LinkedIn, Facebook, Twitter and other social media sites, you're expected to include a picture of yourself. An up-to-date one is usually best so you'll be recognized when people meet you in person. You'll want to have a photo created of yourself that communicates the qualities you want the public to know about you now.

• As the old adage goes, a picture is worth a thousand words, but who's got time to even read more than 300 words? Reading a picture is faster. Portraits communicate in seconds qualities of a person words can't. They transcend language. Images are more show and less tell, which is what effective communication is about.

• You never know when the AP might want to feature you in an article, like the one social media strategist Alecia Dantico was featured in back when she was at Garrett Popcorn. Fast Company's piece on Domino's Ramon DeLeon was very useful to him, but more so because he had a picture of himself to provide the magazine (which I'm pleased to have made for him.)

You're doing yourself a favor, and the media outlet, by having a photo on hand. Because deadlines and budgets are tight, editors and producers don't always have the resources for getting an image made for their stories. And if by chance they are able to assign a photographer to make your picture, there's no guarantee you'll like the image.

Can't make it to the July 22 shoot? "Like" BizPics on Facebook to be informed
of upcoming shoots or contact me at karen (at)

Details and registration:

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