Wednesday, April 12, 2017

Evanston's Entrepreneur and Leadership Women’s Conference a hit

Hewn's Julie Matthei and Ellen King

Dr. Robert C. Wolcott

Marketing Intelligence on Demand's
Tricia M. Spellman

Journalist and author
Maudlyne Ihejirika


Enjoyed Evanston's first annual Entrepreneur and Leadership Women’s Conference organized by Evanston Woman Magazine. Kudos to Linda Del Bosque and the conference sponsors.

The intimate conference, held on Monday, April 10 in the Holiday Inn-Evanston's Ridgeville Room, included no more than 35 women, which surely contributed to the feeling of camaraderie among participants.

Julie Matthei and Ellen King, co-owners of Hewn Artisan Bread Co., talked about growing their business from Ellen and her family personally delivering bread to customers to a recently expanded brick-and-mortar shop on Dempster St. with a parklet and a church pew, transparency with their clientele, and brave decisions.

Dr. Robert C. Wolcott, co-founder and executive director of Northwestern University's Kellogg School Innovation Network, discussed growth, innovation and change management.

Tricia M. Spellman, founder and chief of Marketing Intelligence on Demand
talked about smart planning and patience when it comes to marketing.

City of Evanston’s Economic Development Manager Johanna Leonard reminded us about what the city is working on to spur economic success in the city and introduced the final speaker. 

Sun-Times columnist and author Maudlyne Ihejirika closed the conference with a presentation about her family's flight from Nigeria as refugees in the late 1960s, a story recounted in her mother's memoir, Escape from Nigeria: A Memoir of Faith, Love and War. It's good she closed. She inspired tears.

The half-day conference was covered by the Daily Northwestern's Maggie Burakoff.

I covered it with my camera primarily for y'all who could not be there. More pictures are up on Facebook.


Maudlyne Ihejirika talks to Daniel French and I in January on WCGO's Everyday with French and Friends show.

Dr. Wolcott participated in a TEDx talk at University of Chicago in 2011.

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